Food, People, Places is a webvideo series about food culture from all over the world. It explores cultural conversations about our most basic everyday activity - eating - portraying the growing community of entrepeurs and creatives in the field. We also feature the most exciting places where today's new food movements are happening and deliver recipe videos to give our audience a regular dose of who, where & what is happening culinary culture.
As of January 2016 we released 25 episodes, reach 27.000 Fans through Youtube and Facebook and the videos have been watched over 3 million times. Our project has been featured on Buzzfeed, Huffington Post, Gizmodo, Eater and many other media outlets. Watch more FPP-videos on www.youtube.com/user/foodpeopleplaces or www.foodpeopleplaces.com!
If you're german, have a look at Spiegel Online's feature about us:
For arte.tv we developed this 10 episodes strong video series optimized for Facebook.
Layout and look were adapted from the original TV format and translated into ideal social media content.
Stylized text inserts work as subtitles and become part of the entire visual art piece.
The 1:1 framing gives the video the maximum scale on the Facebook feed, so the viewers have fullest experience.
In terms of content, we took the key philosophical questions out of each 30min TV episode and passed them to the people in the streets of Berlin, to give them a voice and get some unusual perspectives.
This series was produced together with our partners and friends from Weltrecorder.
Which whiskey cocktail do you know? Whiskey Sour? Any more? Well, there are classic Whiskey Cocktails like the Smash or the Sazerac but of course you can also do new exciting variations never tasted before.
Brown Forman, the mother company of Whiskey brands Jack Daniels and Woodford Reserve hosted the "Master of American Whiskey"-Program where they teach aspiring bartenders everything about Whiskey. Agency KMB was searching for a production company, who could produce visually stunning cocktail tutorials, which would be integrated in the Content Strategy to create visibility for the Whiskey-program. As food video is one of our specialities it was the perfect match, we produced 8 Cocktail tutorials, short clips 30-45 seconds, optimized for Facebook usage.
We were commissioned by the agency Pretzlaw and their client, the german Fruit- and Vegetable-Association (BVEO) to produce a video for the top product: Apples!
The mission was to show apples in ways never seen before and to broaden the viewers horizon on how they could eat their apples. We responded to this task by creating a universe of apples for the intro the clip, and then presented 5 new ideas of how to cook with the Germany’s most favourite fruit.
The sci-fi saga took the internet by storm, reaching over 80.000 people via social media!
The Lighting Channel is a video platform dedicated to inspiring and empowering people to design their world through light. We provide creative solutions to basic lighting needs by focusing on atmosphere, mood, space-shaping and different uses of material.
Our second channel platform has a rapidly growing presence on various social media platforms and has been featured on No Film School, Petapixel and fStoppers among other blogs.
Our society is changing, the question of how and why we work is raised and the idea of an basic income for everybody is on the table. The Berlin based project Mein Grundeinkommen gathers money from the public and gives it to individuals as one year basic income through an open lottery. We portrayed one of the winners and talked to him about having basic income and the benefits it provides.
On the blog "Einfach gut Kochen" you can find recipes and stories from inside the kitchen, introducing interesting personalities, and featuring tips on different foods and preparation methods. Together with food blogger Annette Sandner from Culinarypixel.de we developed the video concept for the blog and produce weekly episodes. The videos range from recipe clips, a format called "Sortenvielfalt" in which you can learn something about different families of a food, and our famous listicles, which present 7 different recipe ideas per video. "Einfach gut Kochen" is a content marketing project by BOSCH, we are proud to be able to apply our food video knowledge acquired through Food, People, Places for a customer. Visit the blog at www.einfach-gut-kochen.de
Web-video is the tool to create crowd awareness. The youth department of the World Wildlife Fund wanted to attract attention towards the living conditions of the animals in our society, so together with the 10hoch16 agency we confronted the public with the animals and their needs in a very playful and entertaining way. Lets cheer for the wildlife.
When our friends at the Contemporary Food Lab launched Little Wood, a month long series of events in a temporary urban garden, they asked Reframe to document the events. Here is the resulting portrait of what happened during that magical month. For more information about Little Wood visit their website at: www.littlewoodberlin.org
Festivals : La Jolla International Fashion Film Festival, Interfilm Festival Berlin, Aesthetica Short Film Festival York and many more.
Memories and Fashion
Diving through the mind's eye … sifting debris of the splintering conscious … lurking in chambers of hope and memory … spark ignites the other in self … stealing dominion in fragile reality … both collide … who shall prevail?
Alter Ego is self-initiated Fashion Film by Reframe's RUSCH MEYER and his DP/Co-Producer Robert Staffl. The film was widely distributed through social media, featured on fashion blogs such as Ben Trovato, and is currently travelling the film festival circuit with 10 invitations so far. It has been nominated for four International Fashion Film Awards (Best Director, Best Actress, Best Makeup, Best Visual Effects) and is now represented internationally by the film agency Aug&Ohr Medien.
Festivals : London Sci-Fi Festival, Toronto After Dark Film Festival, Grand Rapids Comic Con Film Festivla, and many more.
Internet financing and Old School Effects
With this crowdfunding video and a well run online media campaign, Reframe's Otto Stockmeier and director Derek Van Gorder raised a $37,317 budget to finance a short sci-fi film. Part of the project was to use no CGI or greenscreen and instead stick to old school in-camera effects, a strategy which not only produced amazing visuals but also resonated well with online audiances. After finishing the film (watch here) it has been in numerous film festivals and featured on major media sites such as WIRED, io9 and Slashdot.
Löppt is the first single of De fofftig Penns' Debut Album, Dialektro. The lyrics of the song are nonsensical and the video reflects that. Löppt means "it flows". The film was directed and produced by Reframes' Moritz Dirks, shot by Till Vielrose on location in Berlin and Hamburg and edited by Felix Rudek. The video had guest appearances by MC Fitty and Jared di Baba. Löppt was shared widely on social media and has received over 500,000 YouTube views to date.
Why shouldn't refugees in Germany be able to live in shared flats (or other normal housing situations) instead of mass accommodation? "Refugees Welcome" thought the same and set up a website to help refugees find homes in shared flats. To help them on their mission we produced this short promotional clip.
The idea behind the Solar Kiosk E-HUBB is to bring clean and sustainable energy to off-grid areas and to evolve with the energy demands of its community. We produced this video for the Coca-Cola EKOCENTER initiative and it features esteemed GRAFT architects Lars Krückeberg und Wolfram Putz explaining their vision for the project.
The Aedes Architecture Forum and the ANCB Metropolitan Laboratory have been our partners for several years. As a globally acclaimed organization the Aedes Architecture Forum hosts exhibitions, discussions and symposiums in the world of architecture and urban development. We specialize in covering these events, succinctly presenting the important topics in an audio visual format, and sharing it with an international online audience. Here you can see one of the latest videos for the Exhibition HOMEWORK, and many more are available on the website www.aedes-arc.de
We proudly present: Twingle, the new mobile foundraising method. This video was commisioned by Twingle GmbH and it demonstrates how their state of the art technology works. The assignment was to create a visual instruction on how to use their services to easily donate money with just one click. We from reframe decided to take this dry technology out of the secret science labs and into the streets where it belongs. Hello future, we know you now.
WIR.WENN.NICHT.JETZT. (engl.: we if not now.) explores challenges and promotes the "WE" in our society.
Moritz Dirks from Reframe and a team of independent Journalists from Berlin run the platform and produce the content. The goal is to show what is possible if WE understand the power of democracy, if WE actually use it as a tool for dialogue and cooperation. WE can shape our world into something positive, its possible, but WE have to do that now!
The format is presented by the wonderful Johanna Maria Knothe (facebook.com/dieKnothe)
Karma Chakhs are fair trade , converse-style shoes. They were financed through a crowdfunding campaign on Startnext.de by the karma activists Lee Van Bo and Shai Hoffmann. Reframe was asked to produce the pitch video for the crowdfunding campaign, which was hugely successful. The campaign reached the goal of 35.000 € in the first 15 hours and after 5 days raised over 73.000 €. The crowdfunding video was distributed solely through social media.
Markthalle 9 asked us to produce an Instagram trailer promoting their Sausage and Beer day. Instagram videos can be up to 15 seconds long and come in a squared format. We had a lot of fun shooting all the tasty food and editing at short mouthwatering teaser!
"Up`n Tee mit" is a portrait series by the German tea company, Bünting who's famous Ostfriesentee is internationally known and respected. The clip features Enno Bunger, an established German singer and songwriter, as he appreciates Bünting Tea in an traditional northern Tavern. The portrait series was distributed on Bünting's Facebook page with the intention to support artists from their area and to strengthen their image as a locally rooted brand. Directed, produced and edited by Reframe's Moritz Dirks and shot by Reframe's Oliver Lechner.
In 2014, De fofftig Penns represented Bremen in the annual Bundesvision Song Contest, this is their competition video. The competition aired on Pro7, one of the biggest, private German TV Networks. The video was presented on the show TV Total, hosted by Stefan Raab, and later distributed on YouTube. The clip was directed and produced by Reframe's Moritz Dirks, shot by Julius Hübener and edited by Reframe's Otto Stockmeier.
Reframe is a Berlin based creative network that specializes in high quality online videos. By combining top production value and online media expertise we deliver elegant films designed for an internet audience.
Each film has a specific form and function and it is our goal to clearly define these targets from the start. Therefore, each project begins by setting some basic parameters--what's the goal of the video, who is the audience, how will it be shared, etc.-- and from this information we design a concept and strategy that will best meet your needs.
Once we've agreed on a concept we bring together the right professionals and the proper tools for the job. Our team stays up-to-date on the latest technologies and equipment, which gives us an edge in providing state-of-the-art imagery. Finally, we go through production and post-production, carefully crafting the perfect video.
There's more to a successful webvideo than just uploading it. We're experienced in finding the best online outlets, and know how to effectively utilize the blogosphere and social media - so whether you just want advice, or for us to take over the whole online campaign - we can help ensure that your video successfully reaches its audience.
Company Address: Reichenberger Strasse 36
10999, Berlin, Germany